Development Hell is a small independent media company that own MixMag and a online clubbing website called dontstayin.com. They used to own The Word magazine but the last printed episode was August 2012.
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Development Hell only own MixMag
Seeing how they only have one magazine i carnt look at other magazines they own but if they did own more than one magazine it would to be to make more profit and to expand there business. Big companies such as Bauer Media, that own many different styles of magazines and more, are horizontally and vertically integrated.
Development Hell probably wouldn't invest in my magazine because of how small they are. If they were a bigger company then they would proberbly take it into consideration. My magazine is different to their electronic music magazine in other ways. Their magazine is mostly based on good clubbing areas in cites and around the world and new clubbing artists. My magazine would vary with things such as new technology in music, fashion and much more varied amount of electronic music artist from different sub genres. As well as locations for night clubs, festivals and concerts. I would also get involved more with social networking sites because of the advertisement and more people buying the magazine. I think my magazine would bring more music makers as well as fans of the music because i would introduce new technologies in making electronic music as well as how music artists are using them, in comparison to MixMag.
How will this research effect my ideas?
With Analysing the magazine i have decided to embark on the genre of electronic music in my magazine and my magazines contents will consist of interviews and introductions of artists and new and upcoming artists. It will also consist of new technology for electronic music and fashion. My magazine will consist of the 3 colour front cover look of most magazine with a flair of bright colours to represent the target audience of the electronic music genre who are lively and active people. My magazine would keep in the look of high standards like MixMag to keep in same portfolio of development hell.
To distribute my magazine I would choose Bauer Media Group. I would choose this group because it is one of the biggest in the world and I know would defiantly help aid advertisement for the magazine. I also know that they own the biggest music magazines such as 'Q' and 'MOJO' so they would have experience in producing/selling the magazine. I also know that they are vertically and horizontally integrated meaning that things such as photo shoots and interviews would all be accessible for the magazine by Bauer Media Group.
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